This requires you to:
Work with Digital Marketing team on scaling the paid efforts of the company. Work at
this position would include:
Seamless execution of SEM & Facebook display campaigns.
Strong analytical background and direct experience in digital marketing
Identifying trends in data and adapting based on that
Coming up with innovate ways to run paid campaigns
Have in-depth knowledge of Adwords and be a hands-on marketer having run
search as well as display campaigns including A/B testing ads.
Having a good grasp of English and a thorough understanding of web/app based
businesses and knowledge of MS Excel would be a plus.
Additionally, if you have excellent reasoning and data analysis skills then you
would be a person of interest.
Experience in the same role (3+ years minimum)
ROLE & RESPONSIBILITY:
Executing marketing campaigns through SEM, Google Display & FB
Optimizing the 3 channels to deliver the best ROI while ensuring targets are met.
Ensure process improvements pro-actively and improve operational efficiency
Periodic reporting to management on performance of campaigns
Gathering insights into campaigns and consumer behavior and implementing the
Partner with marketing manager to ensure that different campaigns are being
Developing and executing new and innovative strategies for consumer
Continuous experiment and run A/B Testing on campaigns, messaging and
targeting to improve ROI.
You will help create & execute strategy for new user acquisition and also
returning user engagement on Google & FB. Along with running the accounts
you will also contribute to our overall growth strategy nationally as well as at a
city level marketing strategy.
|Job Category||Paid Campaign Management|